Led by Ray Lau, the founder and director of design, his 15 years of experience has helped to shape the studio into becoming a formidable player in the Hong Kong creative arts scene.
Q: What motivated you to start a design studio?
A: Before starting my own studio, I worked at several design studios and advertising agencies for almost ten years, which gave me the knowledge to develop my creative mind, aesthetic sense and design skill. When these started to grow more, I wanted to try to make design decisions for myself.
Q: Why did you pursue a career in the creative arts?
A: I’ve been in love with art and design since I was in secondary school. To pursue a career as a designer was the one and only option for me at that time even when it wasn’t very clear to me what a designer was responsible for.
Q: How important do you think typography and layout is when it comes to print design?
A: They have always been one of the most important elements, and not just for print design. We can apply a lot of fancy prints on a material to add value to it. But in the end, it can’t convey the message and communicate to the audience as typography does. Layout can create a visual flow to guide the eye and create motion. That’s something no other element can do.
Q: Some say print media is insignificant now that digital print provides more convenience and is better for the environment. What’s your take on this?
A: There’s no doubt that digital media grants us more convenience in our daily lives. A good example would be the issue of application for the ‘Caring and Sharing Scheme’ from the Hong Kong government, however, this doesn’t mean that print material is going to die. It’s just simply shifting to another environment. I’m sure it’s a good direction for the Earth that printing everything out is no longer the sole option.
To an old man like me, books and print have been prevalent for hundreds of years, but digital format files are just too hard to keep for just as long. They can disappear suddenly without reason. Just like this feature, what you are reading now is the second edition after the first one disappeared.
Q: Is there a design project of yours in particular that you felt really good about?
A: We worked with an art gallery called Unit Gallery in JCCAC creating dozens of posters together about 4 to 5 years ago. That was a really a wonderful experience because they gave us the freedom to create anything, respected us and appreciated our ideas. Because of them, we were able to draw people’s attention and nab several design awards. To be honest, it’s not easy to meet a good client and keep a long-term relationship with them in reality, but I was lucky to know some.
Q: What is the best part of being in the creative industry to you?
A: The necessity to learn something new. It pushes you to think differently and create art you’ve never tried before. Every project, like every day, is never the same. It’s a challenge and it’s the most attractive and interesting thing to me, being in this creative industry.
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