With a belief that good design should not only be aesthetically beautiful, Jim harvests his design inspiration from his everyday life to communicate the essence of the social message in his works.
Q: What inspired you to establish your own design studio?
A: At first, I started working on freelance projects with my friend using the name Good Morning Design, while we both held a full-time position in different studios. After years of working for multiple renowned design companies in Hong Kong, I thought it would be a good time to move on to the next stage, and therefore I started working independently.
Q: Why are you attracted to a career in the creative arts industry?
A: I love drawing since I was a kid. At the time, I thought about being an illustrator or artist. However, later on, when I was studying graphic design, I was attracted to printing and typography and started thinking maybe I could be a graphic designer instead, though at that moment I still didn’t quite understand much about the creative industry.
Q: What has been the most rewarding part of being a creative arts person?
A: I think the most rewarding part would be the clients’ appreciation for what we have done for them and how the design really helped their business or promotional event.
Q: Was there a particular moment that made you realise ‘Yes, this is what I was meant to do’? If so, could you share more on that?
A: I worked on a project for the PolyU a few years ago regarding a festival identity about social innovation. This was a wonderful experience as they respected us and gave us creative freedom. The result came out successfully and we got a lot of attention from the public and media.
Q: How do you choose which project to take on or decline? In other words, what are the requirements for accepting a project?
A: We usually choose the projects depending on our own interest in it, and most importantly, the schedule. Since we are a small studio, we try to avoid working on too many projects during the same period.
Good things are meant to be shared. 😉 To see more of Good Morning Design’s work, check out the links below!
Website: Good Morning Design
Behance: Jim Wong
Facebook: Good Morning HK
Instagram: Good Morning HK
Tumblr: Good Morning HK